vivian kammel

Vivian Kammel brands are crafted with care through a supportive, collaborative process. In seeking a deep understanding of your aesthetic tastes, your inspiration and values, and your business goals, I create brand visuals that promote intentional, organic growth.


client application

A custom project starts with building a solid foundation, involving a 1:1 brainstorming session together, and detailed research to help you nail down what sets your business apart, who your people are, and how we’re going to solve their problems. A full brand strategy session will include things like: overall brand goals, audience personas, buying journey, problems/solutions, competition analysis, core brand values, differentiating factor, basic brand words, and design solutions.


01. foundation

After we establish your strategy, I’ll begin working on the creative solutions your business needs to reach the right people. This phase involves rounds of design revisions and feedback to shape your brand into something really remarkable.

02. solutions & refinements

Once everything is finalized, I’ll get things all set up for you to use. This involves things like licensing fonts in your name, file prep, and putting together all of your brand elements into a neatly organized package, ready for you to use with confidence.

03. deliverables

view my work

Meggan stefan, Web developer

“vivian made me feel valued and understood every step of the way.”

Brand Discovery

An in-depth strategy session with Vivian backed by research, and filled with great ideas to get you a head start on your branding.

Brand design

Logos, colors, typography, graphics, patterns, illustrations...
All based on your brand story and direction.

Print + Digital collateral

PDFs, social graphics, templates, business cards, stationery, client experience, etc.

website design

A cohesive and strategic digital home for your brand.


Create products that stand out (on the outside too) and deliver memorable client presentations.


Get your brand seen  and noticed out in the world.

Many ways to work together:

I put together custom packages for each client based on your needs and priorities. This list isn't exhaustive, so if you have another idea in mind, let's talk!

client application

grand rapids, Mi