Vivian Kammel brands are crafted with care through a supportive, collaborative process. In seeking a deep understanding of your aesthetic tastes, your inspiration and values, and your business goals, I create brand visuals that promote intentional, organic growth.
A custom project starts with building a solid foundation, involving a 1:1 brainstorming session together, and detailed research to help you nail down what sets your business apart, who your people are, and how we’re going to solve their problems. A full brand strategy session will include things like: overall brand goals, audience personas, buying journey, problems/solutions, competition analysis, core brand values, differentiating factor, basic brand words, and design solutions.
After we establish your strategy, I’ll begin working on the creative solutions your business needs to reach the right people. This phase involves rounds of design revisions and feedback to shape your brand into something really remarkable.
Once everything is finalized, I’ll get things all set up for you to use. This involves things like licensing fonts in your name, file prep, and putting together all of your brand elements into a neatly organized package, ready for you to use with confidence.