vivian kammel

odessa james

Filed Under: logo design / color system / typography / messaging / print collateral

industry: wedding photography

“Want stunning design? Hire Vivian. She took my complex mess of a brand and turned it into gold. I had been struggling with multiple audiences I was trying to reach, disjointed messaging and a lack of direction which brought confusion to my brand and ultimately my clients. Her amazing strategic direction pushed my brand to a new level where my clients aren't batting an eye at the value I bring to the table and the matching costs. She 100% has shifted my business and brought in more clients, higher price points and a client experience that has brought so many smiles already! Now my brand not only has a "pretty face" but it has the backbone to deliver an incredible client experience and end product.”
 —Shelby Albertz, head photographer of Odessa James

tone: Honest, Natural, Joyful, Adventurous

Shelby's rebrand began with an in-depth strategy session where we looked at her goals, her audience, and her market, and built a plan for how her brand would show up online and in print.

01. research + strategy

From the foundation of strategy, we explored brand elements that fit Shelby's goals and aesthetic. We began prototyping her printed client welcome packet and pricing guide, and shaping her brand messaging for print.

02. solution exploration

After finalizing Shelby's brand marks based on her strategy, we created responsive print collateral for her to use in print and digitally as an essential part of the experience she can give to her wedding clients.

We created a logo suite that would work across platforms, as well as colors and fonts to work within her brand system.

03. Deliverables

shelby Albertz,
Odessa James Photo

“Vivian has 100% shifted my business and brought in more clients, higher price points, and a client experience that has brought so many smiles already.”

grand rapids, Mi