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Earthy. Feminine. Wise. Alternative.

The idea behind this refreshing and simple design is to evoke a feeling of calming openness. The logo lives in its own little home of structure and safety–the way Holistic Birth & Fertility helps women feel secure in pregnancy and home birth. We knew we wanted to include references to water and florals to communicate feminine resilience and radiance in birth, so we included little details in the letterforms.

This brand identity was created in partnership with Cultura Brand Studio.

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