Retro. Artsy. Whimsical. Funky.

Alex is a family and lifestyle photographer based in the DC area, specializing in artful documentation of real moments.

Her photography specializes in emotion and honesty, leaning into intimate moments. Her brand embodies quirkiness and artistic beauty over perfectly styled imagery.

Inspired by vintage typography mixed with modern geometric forms, Alex’s new brand captures a balance between old and new, retro and contemporary.

“Vivian completely captured my personality in my rebrand. She helped me see how to truly stand out. I have so much clarity on who my business is serving. It’s been an amazing, fulfilling, and empowering experience and absolutely worth the investment.” —Alex Friendly