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About Vivian

I’m Vivian Kammel (pronounced COME-el), a graphic designer helping creative businesses build a visual foundation for business growth.

I discovered graphic design by surprise, after years of fine art, industrial design and nonprofit studies. Brand design became the perfect alignment of beauty, purpose, and helping others that I was craving. Thanks to my degrees, I view creative branding with a wide lens–starting with design research and strategy, then poetically drawing out fresh and modern visual identities.

My focus is on developing a memorable experience that sparks emotion and growth. Vivian Kammel brands are developed through a supportive, collaborative process to understand your values, aesthetic tastes and inspirations.

When I’m not crafting brands for my clients, I’m usually enjoying a home-cooked meal with my husband Caleb or soaking up inspiration at the nearest art museum here in Grand Rapids.