vivian kammel


I’m Vivian Kammel (pronounced COME-el), a graphic designer helping creative businesses build a visual foundation for business growth.

After years of fine art, industrial design and nonprofit studies, I discovered graphic design by surprise. Brand design is the perfect alignment of beauty and purpose. I approach creative branding with a wide lens–starting with design, research, and strategy, and ending with fresh and modern visual identities.

I use a combination of storytelling, unique personality traits, and the PERSONhood behind the business, to craft an impactful brand. I develop a memorable experience for your audience that sparks emotion and growth.

Are you ready to tell your brand story? I have my coffee poured and sketchbook ready. Let’s begin.

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I create custom project proposals for each client. Fill out my client application and we'll talk about your needs and budget.

Fully custom branding projects usually take between 8–14 weeks. We'll discuss specific timeline at the start of your project.

A fully custom rebrand involves in-depth research about your industry, followed by a collaborative process of sketching, drafting, and presenting revisions. We end with a creative solution that fits your vision and speaks to your people.
See a more detailed outline of my process here.

Branding (logo design, type, colors, graphics, patterns)

Brand Discovery (brainstorming session to give you a head start on your brand)

Print + Digital Collateral (PDFs, social graphics, templates, business cards, stationery, etc)

Packaging + Signage


This isn’t an exhaustive list, contact me if you have an idea you don’t see here.

My approach to branding is holistic—I build systems that work together to be the most effective across platforms. Not everyone is ready for that, and that’s okay! Your logo is important, but it’s not everything.

If you have a clear vision and you’re serious about where you want to go with your new business, then a cohesive brand is what will get you started strong on the right foot. 

Consider booking a Brand Discovery Call for a 1:1 in-depth brainstorm about how to start building your brand.

I’m coming to the table with a deep empathy for understanding who you are and what you’re building. Using my 8+ years of expertise, formal training, and experience, I partner with you to reach your aesthetic goals. This is a labor of love. As we work together, I walk alongside you every step of the way.

Ready to cultivate a remarkable brand together? Apply to be a client to schedule a free call.

Yes. I’m willing to work with you to create a flexible payment plan if necessary.

A strong visual identity gives you a "best foot forward" when people meet your brand. It brings clarity for the people behind the business—you and your team! And a sense of professionalism and legitimacy. This means you can reach the people you really want to work with, and elevate your business and prices.

Simply put, it’s how to be aesthetically cohesive across all of the platforms where your business lives. Decisions are based on research done on your audience and industry, with the goal of standing out (not blending in) and speaking to the right people (the ones you want to work with!)

shelby Albertz, Odessa James Photo


client application

Interested in
working together?

Apply below, and I'll get in touch to schedule a call where we'll talk about how I can help you and your brand.

grand rapids, Mi